design operation
creative direction
web design
branding
marketing strategy
content strategy
Kin.
Innovative & Results-driven Design & Marketing Leader
Southern California based Design & Marketing professional with over 10 years of experience driving brand growth, digital transformation, and successful omnichannel marketing strategy.
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Creative Direction
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Web Design
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Branding
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Digital Marketing
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Loyalty Marketing
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Retail Marketing
Proven track record in leading cross-functional teams to execute integrated marketing campaigns, optimize brand identity, and enhance customer engagement across retail space, website, digital, email, and social platforms. Adept at turning insights into impactful strategies that elevate brand presence, create robust marketing campaigns, and drive measurable revenue growth.
Website Performance
2022 - 2025
SESSIONS
51%
'23–'25 total
Growth
Avg. YOY Growth: 4%
Total Generated: 24M
PAGE VIEWS
67%
'23–'25 total
Growth
Avg. YOY Growth: 9%
Total Generated: 92M
CONVERSION RATE
99%
'23–'25 total
Growth
Avg. YOY Growth: 30%
ENGAGEMENT RATE
12%
'23–'25 total
Growth
Avg. YOY Growth: 60%
USERS
54%
'23–'25 total
Growth
Avg. YOY Growth: 76%
Total Generated: 19M
Add-To-Cart Rate
127%
'23–'25 total
Growth
Avg. YOY Growth: 3%
E-Commerce Performance
2022 - 2025
Revenue
69%
'23–'25 total
Growth
Avg. YOY Growth: 23%
Orders
193%
'23–'25 total
Growth
Avg. YOY Growth: 37%
Sold Units
105%
'23–'25 total
Growth
Avg. YOY Growth: 26%
2017 - 2019
Digital Marketing
Subscriptions
43%
'17–'19 total
Growth
Avg. YOY Growth: 21%
Total Acquired: 980K
Open Rate
44%
'17–'19 total
Growth
Avg. YOY Growth: 18%
Click Rate
40%
'17–'19 total
Growth
Avg. YOY Growth: 12%
Conversion Rate
56%
'17–'19 total
Growth
Avg. YOY Growth: 28%
Social Media
Facebook Followers
350%
'17–'19 total
Growth
Total Acquired: 79K
Pinterest Followers
350%
'17–'19 total
Growth
Total Acquired: 4K
Instagram Followers
170%
'17–'19 total
Growth
Total Acquired: 26K
Pinterest Impressions
1400%
'17–'19 total
Growth
Total Generated: 1.5M
Marketing Campaign Performance
2017 - 2019
In-Store Traffic
79%
'17–'19 total
Growth
Avg. YOY Growth: 36.3%
In-Store Revenue
101%
'17–'19 total
Growth
Avg. YOY Growth: 45%
Website Traffic
170%
'17–'19 total
Growth
Avg. YOY Growth: 65%
Website Revenue
328%
'17–'19 total
Growth
Avg. YOY Growth: 109%
Marketing Initiatives Performance
Now Trending Campaigns 2024 - 2025
Sessions
17%
'24–'25 total
Growth
Total Generated: 80.4K
Engagement Rate
17%
'24–'25 total
Growth
2025 Engagement Rate: 82%
Purchase Rate
109%
'24–'25 total
Growth
2025 Purchase Rate: 9.4%
Users
10%
'24–'25 total
Growth
Total Acquired: 43.3K
Add-to-Cart Rate
111%
'24–'25 total
Growth
2025 Add-To-Cart Rate: 9.4%
Seasonal Lookbooks 2017 - 2019
Impressions
600K
Unique Clicks
25K
Engagement Rate
75%
Click-Thru Rate